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Questions and answers...

What is Skuuber®?

Skuuber is an automated, self-service consumer products research engine that contributes the voice-of-the-consumer and puts you in control of consumer market analysis to guide more informed marketing and brand investment decisions.

Skuuber combines the Voice of the Consumer (VOC) with sophisticated modeling algorithms  so you can test and truly understand new product launch potential and risk, optimization of existing items, target market options, price elasticity of demand and more.

Best of all, you can launch a complete product potential research project from here in less than 15 minutes and have your results back in a matter of days, not months.  Or, if you prefer, Skuuber can do it for you for an additional fee.

What does it cost to test my product or concept?

A single-item,  N=500 study done with a National Panel costs just $2900 when you test 3 items--- about 1/3 the cost of a 10-person focus group.

A more robust N=1500 sinle-item study conducted with a National Panel costs $10900 and provides regional demographic detail and higher levels ofr statistical significance. 

See your service options here.

Compare costs and benefits and see how we stack up.

Why choose Skuuber over other market research?

Traditional market research and concept testing takes too long and costs too much. As a result, only a few large companies do it at all, the rest go without at their peril.

Skuuber is a web application that applies technology to the gathering and analysis of consumer data to generate just the information you need to make go/no go decisions and create an informed product launch business and marketing plan.  It was developed to provide breakthrough speed and effectiveness to the decision support process. 

When should I use Skuuber?

Skuuber is for everyone with a good idea at all stages of brand development. A Skuuber Study will not only provide you with information about your product, but also give you insight into its role in a competitive market tempered by real consumer usage and consumption patterns.

Use Skuuber to support new product development, branding, pricing, packaging, promotion, target marketing, business plan, channel strategy positioning and messaging decisions.

What is the value Skuuber can provide?

In a single study, Skuuber provides you with a way to assess your product’s strengths and weaknesses in multiple categories, like features, pricing, and package design. It also provides you demographic target market options to help identify or prioritize your target audience. In addition to the 21 page comprehensive, yet easy to read report, the data is aggregated into a composite Skuuber Score that will tell you the relative strength of demand for your specific product.

What is a Skuuber Score™?

The Skuuber Score is a composite, monetized measure of the relative strength of demand for your product at retail among consumers aware of your item and able to buy it.

What is the value of the Skuuber Score™?

The Skuuber Score helps you quickly understand your product’s market potential. This numeric indicator is a monetized estimate of demand across all channels among all US consumers.

What kind of items can I test?

You can test virtually any consumer product idea you want.  See the complete list of Product Groups Available For Testing

Do I have to be trained to learn how to use Skuuber?

No training is required. Skuuber is an intuitive tool that walks you through the survey design process. You can easily do it yourself or we can do it for you.

You will input the product variables you want to test and Skuuber will do the rest. To set up the study, simply generate a Product Profile by supplying information about your product: photos, a brief description of the value proposition/benefit statement, nutritional information or directions for use, price and ingredients, if applicable. This profile will be used by Skuuber to build a Product Test Screen that you can preview and the respondent will see when the survey is administered.

Of course, if you need help or have questions, contact us and we're happy to help!

If you prefer that we set up and launch your test, we can do so for modest extra fee.

Why is competitive research important?

SKU rationalization is an increasing reality and you will be compared to the category leader and private label entries. Unless you can demonstate and prove the importance of your consumer value proposition, you are more vulnerable than ever to a listing refusal or discontinuance. It’s more important than ever to stand out from the increasing number of product selections a consumer faces each time they go to the store, examine a catalog or shop online. You want your product to make the best possible impression at the most critical moment---when consumers are at the point of purchase and ready to buy.

What do I risk if I use another research methodology?

Using Skuuber will help you get your product to market more quickly and with better results than launching without research or relying upon simple surveys or focus groups.  See a cost/benefit comparison and how we stack up.

Can Skuuber help me identify how I should launch my product?

The range of diagnostics and learning will blow you away.  All key variables  of a successful marketing plan are addressed to provide you both srategic direction and a detailed path forward.  See a Sample Report here.

I already have a product on the market. How can Skuuber help me grow or diversify?

Using Skuuber, you will be able to assess your market performance and adjust the audience target, price or distribution strategy based on reliable results. Finding additional sales opportunity is one potential advantage of using Skuuber.

Why is Skuuber’s market research important to my brand growth?

Skuuber is important to growing your brand because you’ll hit the ground running right out of the gate. Rather than designing and fielding a series of expensive and piecemeal surveys, you are able to conduct comprehensive market research in a quick, easy and reliable manner that will provide you with the valuable information you need to plan your go-to-market strategy.

How does Skuuber help me find out more about my competitors?

While Skuuber is designed primarily for clients to test their own product ideas, it is also a valuable tool for understanding the strengths and weaknesses of your competitors.  Simply create a Skuuber Study using a competitor's product instead of your own and you'll soon learn more about it than the competitor itself may know!

How long does it take?

Results will be returned to you in 7-10 dys from launch as a downloadable PDF report document in your secure account space. 

What makes you an expert?

Skuuber was developed by a team of highly accomplished marketing and marketing research executives that have developed, tested and launched hundreds of consumer products for large companies and small. Read more about us

How does it work?

Skuuber uses a high quality, reliable consumer research panel of more than 3 million US consumers to provide 500-1500 qualified panelists that mirror the general US consumer population.  ISO certification standards and test-taking frequency limits ensure that you’re getting legitimate shoppers who opt-in to participate and not professional respondents.

In order to eliminate bias in multiple, unrelated-item studies, each respondent will evaluate your product individually along with other unrelated items. This sequential monadic methodology is intended to simulate a shopping environment. All  respondents’ scores are used as input to our sophisticated demand modeling algorithms. Click the link to learn more about our test panel and methodology.

How do I pay?

You will be invoiced after you field your item from your account. You can use your  PayPal account  to pay via crredit card or by PayPal direct.  This is the fastest option. Invoice payment by mail is another option, but studies will launch only once we've recieved payment.  Read more >

In the meantime, there is no cost or obligation to create and edit Skuuber Studies until you are ready to field a sku for actual consumer testing and analysis.

How long does it take to create a Skuuber Study?

You can set up and launch your own study of your item in less than 15 minutes from start to finish.  Or, we can do it for you for a modest additional fee.

How long does it take to get results?

Results returned to you in a few days after paid launch as a downloadable PDF report document in your secure account space.

Why study at the SKU level vs. concept level?

Consumers buy SKUs, not concepts.  Your decisions and investments are concentrated at the item & sku level.  Your research must concentrate on the tight details of the sku, not a fuzzy, ambiguous concept. Read more on this important topic >

Is this like a focus group?

Absolutely not.  Focus groups are group conversations used only to gather qualitative insight from about 10 people at a time and limited to the geography where the group is located.  They are expensive (~$8000 each) and offer zero ability to generate projectible, quantitative results.  They have a role, but not when it comes to understanding the real commercial potential of your item.  For that you need quantitative research.  You need Skuuber. Read more >

Are the results real?

Skuuber exceeds current standards of research objectivity, statistical bearing and significance.  Skuuber research is conducted among a large and significant sample (N=500) in order to produce results significant at the 95% Confidence Level and with a Confidence Interval of +/- 4.3.   Most research is done at the 90% confidence level.  That's not good enough for us, and not good enough for you.

Who is evaluating my product?

Skuuber works in close association with Research Now, one of the nation's finest consumer research panel providers.  With over 3 million consumers available, it invites 500-1500 qualified, opted-in US online consumers with a demographic profile mirroring the US General Population to participate in the study and evaluation of your product. Learn more by clicking the link to our test panel and methodology page.

Do the survey respondents get paid to evaluate my product?

Research Now member respondents receive incentives in the form of e-Rewards currency.  Members are compensated in a fair value exchange for their time; the longer the survey, the more the incentive.  The e-Rewards currency can be redeemed for goods and services from e-Rewards partners including Borders Books, Blockbuster Video, e-Bags, Omaha Steaks, Magazine Subscriptions, and many others. 

How do I get my results?

Your results are provided in a 21 page, comprehensive report that will be uploaded to your account space in the website.  See a sample Skuuber Report by clicking the link.

Can I get a formal proposal (aka: RFQ, Bid, Statement of Work)?

Sure, simply contact us to discuss your needs and requirements.

Can I request smaller sample sizes, different demographics and price quotes?

Yes!  Chances are that a Skuuber Study done with a National Panel will be your most economical choice. It will deliver insight to a variety of demographic profiles of interest given that the overall sample size is  500-1500 and your subset will likely be measured with statistical significance. Nonetheless, custom research is available to suit your needs.

Do you provide follow-up presentations and consulting before or after a Skuuber Study is launched?

If you have questions, want help interpreting results and what to do next, feel free to call or email us.  There is no charge for that. Should you require a consulting engagement beyond that, we can help you at additional charge.

Can I get a refund if I'm not satisfied?

Skuuber will offer make-goods and re-run studies if we fail to execute your study according to specification, but does not provide refunds.  Please be certain to read and understand our terms and conditions. Read more >

Are my results and data confidential and protected?

Absolutely! Only you as the named client will receive results and data.  Once you sign in to your account, all content and transactions are password protected in our secure 128 bit encrypted server and always held to the highest standards of confidentiality and non-disclosure.

Please contact us should you wish to recieve a Confidentiality/Non-Disclosure Agreement.

All survey respondents are bound by a confidentiality/non-disclosure agreement as a condition of participation in the survey.  Please refer to Consumer Test Panel & Methodology for more information about the panel. 

Where did you get the name Skuuber®?

We’re all in search of the über SKU, the best out there, hence the name.

How do I get started?

Simply create an account and you're less than a mouse click away.

Call us if your question is unanswered here or you want more detail: 1-760-533-0150