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Our Mission


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Research for everyone

We will democratize the field of professional consumer products research to make it instantly and affordably available to everyone, but especially to small and medium sized manufacturers.

Ease of Use

We will take the field of consumer product development and NPD testing research and bring it into the 21st century.  We will offer a fully automated application that anyone can manage from a PC without the requirements of wealth or a research manager or consultant.

Robust Deliverables

We will deliver results that are comprehensive, thorough and leave nothing on the table.  Clients will understand their product's potential like never before to manage risk and reward alike.

Fast Turnaround

We will report client results in a matter of days, not months.  Clients need information quickly to keep up with a fast moving market.

Professionalism & Integrity

We will conduct research on our clients' behalf with only the highest standards of research professionalism and integrity in everything we do.